Category: Marketing tips for advertisers
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With over 1.1 billion active users globally as of 2024, TikTok has evolved into one of the most powerful social media platforms for brands looking to scale their marketing efforts. The app’s user base mainly consists of younger, highly engaged audiences – Gen Z and Millennials – who spend an average of 89 minutes per…
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In the fast-paced world of fintech, standing out is not just about having the best product. It is also about connecting with your audience where they spend most of their time – in social media. Your potential customers are constantly engaging with content that entertains, educates, and inspires them. The question is, how can you…
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The fintech ecosystem in the Philippines is going through a period of exponential growth. According to a recent report by Statista, the number of fintech startups in the country has more than tripled over the past five years and reached over 200 companies in the end of 2023. The growth is fuelled by increasing demand…
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With high internet penetration rate, the Philippines has significant part of its population spending hours online daily. Mobile usage dominates, which has implications on content and marketing strategies. Social media Filipinos are among the top users of social media globally. Platforms like Facebook, Instagram, and TikTok are extremely popular, making social media marketing a critical…
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Influencer marketing is a key component of a modern digital marketing strategy. Its main goal is to leverage the power of popular and trusted individuals to enhance brand awareness and sales. In this post, we will explore what influencer marketing is, why it is effective, and how it uniquely operates within the diverse region of…