The fintech ecosystem in the Philippines is going through a period of exponential growth. According to a recent report by Statista, the number of fintech startups in the country has more than tripled over the past five years and reached over 200 companies in the end of 2023. The growth is fuelled by increasing demand…
With high internet penetration rate, the Philippines has significant part of its population spending hours online daily. Mobile usage dominates, which has implications on content and marketing strategies. Social media Filipinos are among the top users of social media globally. Platforms like Facebook, Instagram, and TikTok are extremely popular, making social media marketing a critical…