Affiliate marketing offers a cost-effective and scalable way for businesses to acquire new customers by leveraging the reach and influence of affiliates, social media influencers and KOLs. This marketing tactic allows companies to expand their market presence and drive sales without the upfront costs typically associated with traditional advertising. By partnering with affiliates, businesses can…
With high internet penetration rate, the Philippines has significant part of its population spending hours online daily. Mobile usage dominates, which has implications on content and marketing strategies. Social media Filipinos are among the top users of social media globally. Platforms like Facebook, Instagram, and TikTok are extremely popular, making social media marketing a critical…