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With over 1.1 billion active users globally as of 2024, TikTok has evolved into one of the most powerful social media platforms for brands looking to scale their marketing efforts. The app’s user base mainly consists of younger, highly engaged audiences – Gen Z and Millennials – who spend an average of 89 minutes per…
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Facebook has an extensive reach across Southeast Asia (SEA) region, making it a prime platform for affiliate marketing. According to DataReportal, Facebook’s usage and penetration in the region in 2023 looked as follows: Facebook is particularly attractive for advertisers and affiliate marketers in SEA because of its strong mobile user base and relatively low traffic…
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In the fast-paced world of fintech, standing out is not just about having the best product. It is also about connecting with your audience where they spend most of their time – in social media. Your potential customers are constantly engaging with content that entertains, educates, and inspires them. The question is, how can you…
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The fintech ecosystem in the Philippines is going through a period of exponential growth. According to a recent report by Statista, the number of fintech startups in the country has more than tripled over the past five years and reached over 200 companies in the end of 2023. The growth is fuelled by increasing demand…
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Affiliate marketing offers a cost-effective and scalable way for businesses to acquire new customers by leveraging the reach and influence of affiliates, social media influencers and KOLs. This marketing tactic allows companies to expand their market presence and drive sales without the upfront costs typically associated with traditional advertising. By partnering with affiliates, businesses can…
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With high internet penetration rate, the Philippines has significant part of its population spending hours online daily. Mobile usage dominates, which has implications on content and marketing strategies. Social media Filipinos are among the top users of social media globally. Platforms like Facebook, Instagram, and TikTok are extremely popular, making social media marketing a critical…
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Influencer marketing is a key component of a modern digital marketing strategy. Its main goal is to leverage the power of popular and trusted individuals to enhance brand awareness and sales. In this post, we will explore what influencer marketing is, why it is effective, and how it uniquely operates within the diverse region of…
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Affiliate marketing requires visibility. For affiliate websites, particularly in growing markets like Indonesia, Vietnam, Philippines and Malaysia, mastering SEO is not just beneficial – it’s essential. In this comprehensive guide, we talk about SEO strategies that will help you to grow your site’s organic search traffic, ensuring it stands out in the increasingly competitive search…
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Affiliate marketing offers a lucrative opportunity for bloggers and content creators to earn income by promoting products or services. It’s especially relevant in Southeast Asia, where digital marketing is booming right now. In this guide, we’ll explore the essentials of starting in affiliate marketing, providing practical tips for beginners and strategies for maximizing your income.…